Actors fight back as AI deepfakes become scarily accurate

Actors fight back as AI deepfakes become scarily accurate
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During the Hollywood strikes of 2023, a major sticking point for members of the Writer’s Guild of America and SAG-AFTRA was artificial intelligence. When the unions ultimately came to an agreement with Hollywood studios, they won key protections for actors regarding digital replicas and guardrails for how generative AI could be used in writers’ rooms.  The stipulation that studios could not create digital replicas of actors—at least not without their consent—reflects growing concerns over how AI might compromise the livelihoods of artists and creatives.  Now, it seems some performers may be...
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