After Her PhD at Harvard, How This Mum Started a Multi-Crore Sustainable Toy Business

Originally reported and written in April 2023, this story has been republished as part of our archival content. It’s a usual Tuesday morning and Aarthi Chandrasekaran, a mother to twins is busy getting her day started. Amidst the countless chores that she has to see to in the wee hours of the morning, Aarthi has a tough task at hand — keeping her twins distracted as she gets breakfast ready!   Luckily for her, the twins have taken a fascination with the colourful clutch ball that she recently purchased from a sustainable toy brand, Shumee. “My twins love the colours,” she says, going on to ...