An ex-Apple designer wants to reinvent the neighborhood vehicle

After leaving a job at Apple, where he led the design of the Apple Watch, Julian Hoenig wasn’t planning to start an EV company. But a chance conversation with a friend revealed a gap in the market. His friend owned a resort and couldn’t find a good option for transportation for guests. Golf carts, the usual choice, weren’t designed for the job. They discussed the idea of an electric buggy, and Hoenig saw another potential use case: as a neighborhood vehicle in cities. [Photo: Amble] Amble, a startup he cofounded with three others to bring a new electric buggy to market, launched today. The ...