Autodesk CMO Dara Treseder says the best marketers will know when not to use AI

Every year at Cannes Lions, the advertising world takes stock of itself—what’s working, what’s not, and what it’s pretending not to notice. Autodesk CMO Dara Treseder breaks down the industry’s complicated relationship with AI; weighs in on the hottest and most overrated campaigns of the year, including sharp takes on Nike, Adidas, and Starbucks; and explains why the path from CMO to CEO is suddenly the most interesting career move in business.  This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian. From the team behi...