BMW reveals "calm and confident" logo for performance brand Alpina

Carmaker BMW has unveiled a logo for its newly launched, standalone brand BMW Alpina, dedicated to high-end performance vehicles. Originally founded as a BMW tuning business in 1965, Alpina was acquired by the German car brand in 2022 and will now form a distinct brand with its own logo as part of BMW Group. "The The post BMW reveals "calm and confident" logo for performance brand Alpina appeared first on Dezeen.