DoorDash wants to engage with the World Cup’s newest superstar—but it keeps entering the wrong chat

There are many ways that soccer players can turn into legends, especially during a World Cup. But thanks to social media, athletes don’t need to score a goal or win a match for fame—they just need enough people on board. At least that is the case for New Zealand defender Tim Payne, who blew up in popularity even before kickoff. Ahead of the 2026 FIFA World Cup, Argentine soccer influencer Valen “El Scarso” Scarsini set out to make famous a player he considered to be the least known in the tournament, calling on his fans to follow Payne on social media.Scarsini’s bit has been successful. Pay...