Empty nester women: The new targeting market?

There’s a tremendous, ageless opportunity hiding in plain sight, but marketers need to look through a different lens to see it. Right now, there are some 35 million U.S. empty nester women, as I calculate it, and a growing percentage of them are single. They aren’t retreating into rest and relaxation; they are stepping out to exult in activities they finally have the time, money, and motivation to pursue.  Historically, marketers have largely overlooked this demographic. Or, if they address this market, it’s only for margin and share growth. That’s the wrong framework. The real opportunity ...