Culture
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www.fastcompany.com
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15 hours ago
Gen Z is suddenly spending more time in one place they used to ignore
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Why This Matters
Stories like this remind us of the positive change happening around the world, giving us hope and inspiring us to contribute to a better future.
If you’ve caught a movie in the theater recently, you may have noticed the crowd leaned, well, decidedly younger. Gen Zers and millennials are driving a renaissance of sorts at movie theaters, taking in more films each year and spending more money per outing than older generations, according to the results of an annual moviegoing trends and insights study released this month by Fandango. But Gen Z was a standout in a couple of key ways: 87% of people born after 1997 said they had watched at least one movie in a cinema in the past year, the highest share of any generation, and they were also...
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Original story published by www.fastcompany.com.
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