Heinz’s clever new french fry box fixes a decades-old design problem

Heinz’s newest product isn’t a ketchup, or a mayo, or some Frankenstein combination of the two. It’s a box—and it’s solving a problem that’s plagued lovers of french fries for decades. The patent-pending “Heinz Dipper,” unveiled on January 13, is an innovation the company is describing as a “first-of-its-kind fry box.” At first glance, it looks like a classic french fry box that you’d get at any run-of-the-mill fast-food joint, but a closer examination reveals a pullout compartment (shaped like Heinz’s keystone logo) that can hold two packets of whatever condiment you prefer. The Heinz Dipp...