How an old meme is giving Claire’s some much-needed attention

A staple of the millennial mall experience, Claire’s is known as the place where teenagers can score whimsical jewelry and get pierced. But on social media, the accessory retailer is also a dentist office, a surgical procedure room, and a go-to stop for any medical needs. “Got my IUD bedazzled at Claire’s,” one user shared on Threads recently, attracting thousands of likes. Others shared how the store will be part of major life events, like the user who wrote “finalized my birth plan. I’ll be delivering at Claire’s.” While this is a joke, of course, it is not entirely a new one. Claire’s ha...