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topic Business • www.inc.com • 23 hours ago

How NYC’s ‘Baklava Guy’ Used a ‘Painful’ Marketing Strategy to Make His Business Go Viral During the Knicks Championship

How NYC’s ‘Baklava Guy’ Used a ‘Painful’ Marketing Strategy to Make His Business Go Viral During the Knicks Championship
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Why This Matters

Entrepreneurial stories like this show how innovation and determination can create positive change and opportunities.
The NBA playoffs were a break-out moment for the social media savvy hustler behind Good Baklava.
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