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topic General • www.inc.com • 14 hours ago

How Small Brands Attention Hack Big Events like the World Cup and Bonnaroo Without Getting Lost

How Small Brands Attention Hack Big Events like the World Cup and Bonnaroo Without Getting Lost
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Why This Matters

Stories like this remind us of the positive change happening around the world, giving us hope and inspiring us to contribute to a better future.
The founders of Poppi, Halfdays, and Studs discuss how they use speed, creativity, and ‘modern-day field marketing’ to win their share of monocultural moments.
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