How the Women’s Pro Baseball League designed itself from the ground up

Major League Baseball has some of the most recognizable franchises in the world. But a new league is coming for America’s pastime, letting women into the professional field for the first time in 72 years. The Women’s Pro Baseball League (WPBL) kicked off its inaugural season on Aug. 1 after the unveiling of the first the league’s first four teams, all named to honor pioneering women: San Francisco Firebells, New York Heights, Los Angeles Queens and Boston Hunters. [Image: courtesy WPBL] “We realized we wanted every team identity to represent something bigger than baseball,” WPBL’s chief mar...