Meet Niles, a new reptilian Crocs mascot

A friendly cartoon owl named Duo turned the language app Duolingo into a Gen-Z obsession. McDonald’s Grimace made a purple milkshake a viral trend. And Microsoft’s Clippy mascot has been assisting—and annoying—Office users since the 1990s. Brand mascots continue to reign over the marketing space, and the most recent addition to the universe comes courtesy of the shoe brand Crocs. He’s a 6-foot-tall crocodile (naturally) named Niles, after the river in Egypt, and he already has his own Instagram account. The mascot is a personification of the Crocs logo that has appeared as the button that f...