Meet the new ‘reuse’ symbol, a spiraling cousin to the ‘recycling’ icon

The lights drop, the first chord detonates, and somewhere in a stadium packed with 60,000 people you’re holding a cold beer. At a growing number of stadiums in the United States, your beverage cup isn’t made of flimsy plastic you’d toss into a bin on the way out. It’s a sturdy, reusable cup, designed to be handed back, washed, and ready for the next customer. This isn’t hypothetical. Coldplay served drinks in reusable cups during its Music of the Spheres World Tour, and Billie Eilish went a step further, writing reuse into her tour rider, from refillable bottles and mugs for the crew and wa...