Oura enters India’s smart ring market with the Ring 4

Oura enters India’s smart ring market with the Ring 4
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Why This Matters

Entrepreneurial stories like this show how innovation and determination can create positive change and opportunities.
Finnish smart ring maker Oura is finally launching in India, taking on local rivals such as Ultrahuman in a relatively young smart ring market that is becoming price-sensitive thanks to an influx of low-cost options.
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