Peet Pienaar designs BLE$$ identity to challenge Western-centric financial branding

South African designer Peet Pienaar has created a bold, contextually led visual identity for BLE$$, a payment network that aims to make it easier for the country's rural population to transact digitally. BLE$$ was established by a team of fintech professionals as an alternative to traditional bank accounts, which, for many underserved South Africans, do not The post Peet Pienaar designs BLE$$ identity to challenge Western-centric financial branding appeared first on Dezeen.