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topic General • www.inc.com • 17 hours ago

Rare Beauty Waited Years to Make This Marketing Move. The Timing Was Everything

Rare Beauty Waited Years to Make This Marketing Move. The Timing Was Everything
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Why This Matters

Stories like this remind us of the positive change happening around the world, giving us hope and inspiring us to contribute to a better future.
For six years, Rare Beauty avoided a strategy most brands embrace from day one. Then it found the perfect ambassador and, more importantly, the perfect moment.
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