Tecovas is investing in vibes with ‘Love Letter to Texas’

A new short film premiered at SXSW over the weekend, written and directed by Jeff Nichols (Mud, The Bikeriders) starring Oscar nominee Michael Shannon, Oscar-winning singer/songwriter Ryan Bingham, Hassie Harrison, and narrated by Oscar winner Sissy Spacek. Love Letter to Texas is a 12-minute story of personal reinvention, and a beautiful visual tribute to some of the Lone Star state’s most photogenic and iconic backdrops in film history.  It’s also Tecovas ad, bankrolled and produced by the Western apparel and cowboy boot brand.  Founded in 2015, Tecovas is a new brand in a category steepe...