Business
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www.fastcompany.com
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Apr 13, 2026 15:00
The cofounder of this $2.9 billion company takes a 4 p.m. nap every day
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Why This Matters
Entrepreneurial stories like this show how innovation and determination can create positive change and opportunities.
After attending a five-day intensive meditation program with friends in 2018, Michael Kirban started meditating twice a day. “I found it energizing,” Kirban, the cofounder and executive chairman of coconut water company Vita Coco, tells Fast Company. “I used to get that afternoon slump and reach for coffee, but the meditation really helped.” Kirban would step away from his desk and set a 20-minute timer. “Over time, I got so annoyed by the bell that would bring me out of [the meditation] that I just stopped setting it.” But what started as a brief meditation practice daily morphed into wha...
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Original story published by www.fastcompany.com.
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