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topic Technology • www.forbes.com • 9 hours ago

The Commoditization Of The Car Engine: How Horse Powertrain Is Carving Out A Niche No One Else Wanted

The Commoditization Of The Car Engine: How Horse Powertrain Is Carving Out A Niche No One Else Wanted
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Why This Matters

Innovations like this demonstrate how technology can solve real-world problems and make daily life better for millions.
Matias Giannini, CEO of Horse Powertrain, is urging OEMs to outsource Powertrain development and focus on the brand and software as the engine becomes a commodity.
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