The Great KitKat Heist Has Turned Into a Sweet PR Victory for Nestlé

The Great KitKat Heist Has Turned Into a Sweet PR Victory for Nestlé
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Why This Matters

Entrepreneurial stories like this show how innovation and determination can create positive change and opportunities.
While 413,793 missing candy bars will surely come with a business cost, they could pay for themselves in goodwill for the Swiss food giant.
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