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topic Business • www.inc.com • 11 hours ago

The Most Important Business Lesson From Cannes Had Nothing to Do With Advertising

The Most Important Business Lesson From Cannes Had Nothing to Do With Advertising
💡

Why This Matters

Entrepreneurial stories like this show how innovation and determination can create positive change and opportunities.
The world’s biggest advertising festival just made the case that creative thinking belongs in the boardroom, not just the campaign brief.
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