The Remarkably Simple 5-Word Question LEGO Asks Before Building Anything New

The Remarkably Simple 5-Word Question LEGO Asks Before Building Anything New
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Why This Matters

Entrepreneurial stories like this show how innovation and determination can create positive change and opportunities.
An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.
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