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topic Culture • www.inc.com • 6 hours ago

These 5 Unlikely Companies Are the Real Winners of the World Cup (Hint: It’s Not Nike or Adidas)

These 5 Unlikely Companies Are the Real Winners of the World Cup (Hint: It’s Not Nike or Adidas)
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Why This Matters

Stories like this remind us of the positive change happening around the world, giving us hope and inspiring us to contribute to a better future.
The most surprising and creative real-time marketing moments so far came from brands that aren’t official sponsors.
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