Warner Bros. Tried to Bury ‘Coyote vs. Acme.’ The Controversy Became Its Best Marketing

Warner Bros. Tried to Bury ‘Coyote vs. Acme.’ The Controversy Became Its Best Marketing
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Why This Matters

Stories like this remind us of the positive change happening around the world, giving us hope and inspiring us to contribute to a better future.
A planned tax write-off sparked a three-year fight, a new buyer, and free publicity that helped the finished Looney Tunes film reach the big screen.
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