‘Weathermaxxing’ is on the rise as temperatures become increasingly erratic

You’ve probably noticed: The weather is becoming increasingly unpredictable. And you don’t have to look far to see the effects, considering the massive heat wave now hitting much of the United States and Europe. As a result, a new trend called “weathermaxxing” is emerging, in which travelers are planning vacations not based solely on the destination—but increasingly around the forecast. In fact, a new report from Sensible Weather—the leading weather protection provider for the travel and hospitality industry—finds American travelers cite weather as the second-most important factor when book...