Why Rocket is replacing the traditional marketing funnel

One in six American mortgages are now serviced by Rocket. That encompasses almost 10 million borrowers and manages $2.1 trillion in principal balance. But it wasn’t that long ago that Rocket was lagging in brand awareness.  CMO Jonathan Mildenhall has had a storied, award-winning career across brands of all stripes, from Coca-Cola to Airbnb. Now with Rocket, he’s aiming to build the company’s services into the world’s first “AI-fueled home ownership platform.” On the newest episode of Brand New World, I met up with Mildenhall at the Cannes Lions Festival of Creativity to talk about how his ...