Technology
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www.fastcompany.com
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Mar 10, 2026 16:00
WNBA star Kelsey Plum launches a verified AI digital twin
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Why This Matters
Innovations like this demonstrate how technology can solve real-world problems and make daily life better for millions.
Fresh off a historic 40-point performance in the finals of the Unrivaled season, WNBA player Kelsey Plum is taking a different shot: an AI twin. Fans can now voice call with a digital version of the Los Angeles Sparks star. Plum announced the twin on her personal Instagram account on March 6, asking her AI self for advice on her ponytail and coffee versus energy drink. Plum is the first professional female athlete to launch a verified AI digital twin. It’s a move that’s earning plaudits as a way for women in sports to take control of their image and expand their reach. “The opportunity to...
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