YouTube is on a major decluttering mission

YouTube has ballooned from a small selection of low-resolution videos in 2005 to a total library of more than 20 billion videos uploaded. Over the course of two decades, it has introduced a bevy of new features including YouTube Premium, Shorts, and YouTube Shopping. Today, it has billions of logged-in monthly users.  But as YouTube’s user base and content have expanded exponentially, the platform’s actual design has struggled to keep pace. Historically, YouTube’s product team was guided by boosting traditional KPIs without any clear design infrastructure, resulting in cluttered interfaces,...