Pennsylvania requires labels on AI-generated ads
⏮ BeforeAI-generated ads in Pennsylvania did not have to be labelled under this law.
✅ NowAds that are significantly modified or generated by AI must carry a label.
In short
- Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law on Thursday.
- The law covers still images, video, audio and text in ads.
- Ads significantly modified or generated by AI must carry a label in the same format as the ad.
Why the Good News Desk likes this one
Advertising often looks real even when software has made it. This law asks advertisers to say so on the ad itself. The source text is cut short, so the full label rules and start date are not confirmed here.
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From The Verge
On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified or generated by artificial intelligence" to include a label in the same format as […]
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