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topic Health • www.inc.com • 14 hours ago

Brands Are Ditching Purpose. Rare Beauty Is Doubling Down—and Winning

Brands Are Ditching Purpose. Rare Beauty Is Doubling Down—and Winning
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Why This Matters

Medical breakthroughs like this offer hope to patients worldwide and represent years of dedicated research improving lives.
As skepticism rises, Rare Beauty’s data-backed mental health work shows that authentic impact still resonates with Gen Z.
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