Everyone wants to build an app

Many of our client conversations lately start the same way. “What if we automated that?” “Can we build an agent for this?” “We should just spin something up.” We get it. We’re excited too. We’re deep into tools like Manus, Claude Code, and Base44 , figuring out what’s possible now that the barrier to building has basically collapsed. These tools genuinely change what teams like ours—and the clients we work with—can do. A client came to us wanting to automate a spreadsheet they use to track project assets. Great, we said. Now, walk us through what happens when an asset moves between two team...