Shopping online? AI can chat—but it still needs context

We’ve all had experiences like these: You search for a product online, maybe a new pair of running shoes, but one click turns into a spiral. Before long, you’re wading through hundreds of results—styles you’d never wear, kids’ sneakers (even though you’re an adult), and options that don’t match your budget. When you’re buried in junk, having more choices doesn’t actually feel helpful. Rather than shout “Here is EVERYTHING,” AI has the capacity to create more guided experiences, closer to working with a helpful in-store associate. In many cases, though, it’s not quite there yet. AI IS EVERYW...