‘So much for caring about the environment’: REI faces backlash over AI-generated ad suspicions

Update, June 22, 4:15 p.m. ET:In a statement to Fast Company, REI blamed its AI-generated ad on being auto-enrolled by Meta into an AI personalization tool. “Meta auto-enrolled us in an AI personalization tool that produced an inaccurate and inappropriate alteration of a vendor-provided image in some of our ads,” read the statement from an REI spokesperson. “While a two-handled bike might be interesting, it is not something you will find in our assortment,” it continued. “We have taken steps to unenroll from the tool. This does not align with our values or how we manage our brand. Product a...